It’s not hard to spot the social media accounts that are paying for traffic. They have thousands of followers and they just set up shop. It’s disheartening to say the least for those business owners that are trying to build organic followings on social media platforms.
For Instagram users, it can be especially difficult because algorithm changes have left a lot of people in the dark. But you don’t need to zero in on mathematics and spending a lot of money to build a strong brand for you and your business.
With a little time and patience, you can cultivate a community of followers who not only support your business but want to see you succeed. Implementing a negotiation strategy can help you make the difference between organic growth and paid growth.
More Money = Less Time:
It’s no secret that the more money you have to invest in social media marketing and buying audience members, the less time you actually have to spend on social media. But if money is not in your budget, or you just prefer to create something real instead of something semi-fabricated, you’ll want to take your time and enjoy the process of getting a few new social media followers a week.
With new changes – and ongoing changes – to social media platforms, the number of followers you have on any given day can change.
It’s frustrating and can leave small business owners wondering how the heck can they conquer the internet. The truth is that a few hundred dedicated followers who interact with your business on a regular basis are worth more than a following of millions of bots. So if you want a real community to support your business, choose time over money.
Being Real Gets Real Results:
Everyone is talking about how it’s so important to just be yourself on social media platforms, but even those efforts are being thwarted by paid advertising and the need to keep up with the Joneses’, who have gotten a lot more discerning since the internet took off. But if you consistency product content that resonates with your audience, they’ll stick with you for the long run.
If you show up every day, even at your worst, you can create a connection that is worth more than being an influencer. Most small business owners just want to make a living. While building startups that can leave a big exit profit in its wake, providing a life for one’s self is equally important and keeping audiences engaged is possible with a little time and authenticity from small business owners.
Consistency is Key:
While it has been said a thousand times in a thousand different ways, this key factor cannot be stated enough: if you are ever going to grow your social media accounts, you need to be consistent in the amount and type of content you produce.
There are lots of content calendars you can download and use to help you track and promote your products and services, and sometimes just posting things on the fly is great too. Mix it up, try new things, but always be reliable in your posting efforts.
When potential customers can come to rely on your to get the word out, they can rely on you to provide quality products and services. Paying for marketing is one thing, but building a marketing strategy that is uniquely yours is a lot of work and you can tell the difference between social media accounts that are built with blood, sweat, and tears, from those that are built with dollar bills.
Whether you are just starting out or you have been struggling to get your social media accounts off the ground for some time, keep in mind that Rome wasn’t built in a day.
It takes a lot of work and effort to build the kind of audience you are after. And if what you are after can be bought with money, then by all means, spend the money. But if you want a real, lasting online business that ebbs and flows just like real life, consider investing time, instead of money, into your social media and you’ll reap the rewards with time.