How to Start an E-commerce Business with the Amazon Clone Script?
E-commerce has become the order of the day… pun intended! Even for goods like the mobile phone which has, in essence, become roadside-shop-commodity, e-commerce is the preferred mode of purchase. The growing acceptance of e-commerce has almost made it become a norm, with a few manufacturers making their products getting launched on reputed e-commerce platforms.
With Flipkart becoming India’s first unicorn and with Jeff Bezos becoming the world’s richest person – thanks to Amazon and its popularity, it cannot be denied that e-commerce is not only being widely accepted but is also presenting itself as a lucrative business idea. In the United States alone, Amazon accounts for 49.1% of the total e-commerce sales by volume, and that has not made players like eBay and Etsy any less successful.
The world of e-commerce, especially for e-commerce marketplaces is quite wide and open because it does not depend on a single vendor or their manufacturing capabilities. In fact, it makes the entire e-commerce ecosystem democratic because they provide an opportunity for buyers to collaborate with sellers. This means that even home-based retail manufacturers and artists can sell their products on such e-commerce marketplaces, opening up new business opportunities for them.
These e-commerce marketplaces make their profit by earning commissions out of the sale made through their platforms. They also have certain sponsored listings and promotional panels that can earn them an additional revenue but the major chunk of the revenue can only be attributed to the commissions earned.
Launching your own e-commerce marketplace
E-commerce marketplaces are the need of the hour especially during the times of a global pandemic. Shopping and procurement of even everyday goods is bound to happen through e-commerce and some kind of home delivery platforms at a time when social distancing norms have become the order of the day and going out is considered a luxury.
It might be a cumbersome process to create an e-commerce marketplace platform from scratch. It involves an intense amount of coding, impeccable design, robust database integration, a lot of third-party tools, and above everything, a marketing strategy that needs to elevate your brand presence.
While the marketing expenses cannot be compromised on, you can still go for methods that cost you quite less in terms of both time and money when it comes to developing your e-commerce marketplace platform. One of them is to go for open-source scripts. They can easily be downloaded and customized from places like Github. However, even they demand quite a lot of development effort when it comes to customization, and your product might not completely stand out from your competition.
The most preferred alternative is to use white label clones. There are companies that specialize in Amazon clone app development. They will take care not only to present to the core product of the shelf but also will customize it according to your business requirements, and it is bound to be easier and faster as they would have a greater understanding of the product that they built.
Even when you go for Amazon clone app development, there are a few aspects that need to be taken with an uncompromising degree of consideration to ensure that your product executes all the functions that it is intended to.
We have given below the core features that need to be a part of your Amazon clone app.
Features of an e-commerce marketplace app
An e-commerce marketplace has three entities that are needed to make its function smooth and flawless – the vendor, the customer, and the administrator. Separate applications are needed for each of these entities, and they need to be filled with features that make them easy and convenient for the processes involved. In addition, there are also a few ‘cream’ features that can enhance the marketability of your app/business.
The customer app
It is to be remembered that the success of an e-commerce brand lies in its capability to reach even the lowest rung of people from both a social and an economic perspective. Therefore, the app has to be made as user-friendly as possible.
The signup process should be made simple and easy. Users should be able to sign up for the services either by using an email address or phone number or by using legacy credentials like Google or Facebook.
The e-commerce platform should be made extremely searchable, and the users should be able to find the product they want without much difficulty. There should also be a feature to filter products based on their prices, the time taken for delivery, the ratings and reviews, and if possible, the brand as well.
The process of adding a product to the court should be non-intrusive. A product should be easily added to the cart without intervening in the process of a user shopping for other products. It is to be remembered that taking a person to the shopping cart will only end up in stopping the user from shopping for other items.
Even before the payment is initiated, they should be given a clear idea on the time taken to ship the product to their delivery address. The ETA should be based on factors like the physical location, the transportation facilities, the availability of a particular product at the nearest warehouse, and the last mile logistics that can be provided either by third parties or by the platform itself.
The next most important part is the payment mechanism. It is to be remembered that your payment mechanism will either make or break the e-commerce platform. In addition to accommodating cash on delivery, your e-commerce product should be integrated with the payment service provider that is flexible enough to accept multiple modes of payment including but not limited to debit cards, credit cards, internet banking, and wallets.
Your e-commerce platform should facilitate reviewing and rating of products. This is bound to make your e-commerce platform more democratic… Both for users and vendors alike. This will enable Windows to add services or features that make their product better. If they are selling standard products, the vendors can make decisions on their next procurement.
The vendor app
Vendors from the opposite end of the e-commerce marketplace ecosystem and they, along with the customers, form the top of the totem pole. The relative ease with which vendors can upload their products and the swiftness with which they get their revenue plays a major part in making an e-commerce marketplace brand famous among vendors and their communities.
Vendors should be able to sign up for the services as quickly and easily as possible. However, they should also go to the entire process of validating their business by giving out information such as tax identification, the tax bracket they fall under, and their legal status as a business. This will help the e-commerce platform minimize the instances of malicious listings that might tarnish their name.
The products that the vendors need to upload should be made simple and easy. However, they should also be a standard format that they should use which takes information like the SKU number and some other unique form of identifying a product. This will help in better stock-keeping for the e-commerce marketplace.
The vendor should be provided with a customer disputes redressal forum where they can talk directly to customers and resolve issues amicably. This will ensure that the heat of the customer does not fall directly on the marketplace, and at the same time, the vendor can also take their effort to ensure customer satisfaction.
Some marketplaces like eBay give vendors an opportunity to write customers based on their behavior and transaction. Although it might not be applicable in all situations and for all platforms, it is a feature that is good to have if your marketplace is new and if you would like to attract the attention of prospective vendors.
Vendors should have a referral program in place, so they get incentivized for spreading your brand and marketing your marketplace! Although this can be true for customers, it does not work as effectively as it does for vendors.
As already discussed, the payments made to the marketplace should be quickly processed to the bank accounts of the vendors. The quicker they get the money, the likelier they are to trust your brand. It is for this purpose that a proper KYC/AML-like process is in place to reduce the possibility of a payment delay.
The additional features
In addition to the above features, there can be a few features that can serve as a ‘garnish’ to your e-commerce marketplace.
Features like having a ready and dedicated mobile app both for customers and vendors can not only help your marketplace be mobile-ready but also create a passive marketing channel for your brand.
Since some languages are written from right to left, ensuring compatibility for such languages can increase the possibilities for a global reach.
There should be a facility for users to place a bulk order and these orders should be delivered on priority. There can even be a dedicated portal for bulk orders that have additional features like credit and tax waivers.
There should be a panel for vendors to advertise their products through sponsorships and promotional programs right within the marketplace itself. This will help them get better visibility, and this is extremely helpful in the case of people who would like to invest a bit in marketing.
With the growing acceptance and the penetration of smartphones and the internet, it is only expected that e-commerce will become the order of transactions in the future right from simple things like mobile phones to even something as massive as furniture. Marketplaces will continue to service the bridge between small businesses and the general audience, and it will always be a great business idea to be an aggregator or a mediator, especially in the digital realm.
Should you be someone who intends to capitalize on this wave of profitability, all you need to do is get in touch with an Amazon clone app development company. They will gather your requirements and give you the complete and customized product, so you are all set to make a massive impact for yourself and for the world around you… Especially for local businesses and small manufacturers!
Author: WilliamWilliam Mark is a Writer and Guest Contributor to Perfect Motivations, Inc.
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